The Product Manager decides what the team builds and why. They understand customer problems, set priorities, define requirements, work closely with design and engineering to ship, and measure whether what shipped actually solved the problem.
Also known as: PM, Product Owner, Associate Product Manager
2-7 years in product, engineering, design or a related role
Work location
Office-based, hybrid or remote
Job Description (JD)
The responsibilities a Product Manager owns and the duties they perform.
Responsibilities
1Own the product roadmap and priorities
2Discover and validate customer problems
3Write clear requirements and acceptance criteria
4Work with design and engineering to deliver solutions
5Define and track success metrics for features
6Coordinate launches and enablement for sales and support
7Explain decisions and trade-offs to the people affected
Duties
Daily
Answer questions from engineering and design
Review customer feedback and support tickets
Track progress of in-flight work
Weekly
Run backlog refinement and sprint planning
Talk to customers or review user research
Review product metrics
Update leadership and teams on roadmap progress
Monthly
Review and adjust the roadmap
Plan launches with marketing, sales and support
Analyse results of recent releases
Job Specification (JS)
The job information and the skills this role needs.
Job information
Qualification
Bachelor's degree; technical or business background helpful
Experience
2-7 years in product, engineering, design or a related role
Work location
Office-based, hybrid or remote
Working hours
Full-time, typically 9 hours a day, 5-6 days a week
Shift
Day shift
Employment type
Full-time
Technical skills
Product discovery and user research
Writing requirements
Deciding what to build first
Product analytics
Basic technical understanding
Soft skills
Customer empathy
Decision making
Communicating with different teams
Structured thinking
Influence without authority
Tools used
Product analytics
Issue tracker and roadmap tool
Design collaboration tools
User research tools
Documentation platform
Career path
Associate Product Manager
Product Manager
Senior Product Manager
Group Product Manager
Head of Product
KPI
How to measure whether a Product Manager is succeeding.
KPI
What it measures
Review
Feature adoption
Share of target users using a released feature
Monthly
Roadmap delivery
Planned outcomes delivered in the quarter
Quarterly
Retention or activation
Core product health metric for the area owned
Monthly
Customer satisfaction
Feedback score or support tickets for the area
Monthly
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
Product Manager FAQs
What does a Product Manager do?
The Product Manager decides what the team builds and why. They understand customer problems, set priorities, define requirements, work closely with design and engineering to ship, and measure whether what shipped actually solved the problem.
What are the main responsibilities of a Product Manager?
Key responsibilities include: own the product roadmap and priorities; discover and validate customer problems; write clear requirements and acceptance criteria; work with design and engineering to deliver solutions; define and track success metrics for features.
What skills does a Product Manager need?
Technical skills: Product discovery and user research, Writing requirements, Deciding what to build first, Product analytics, Basic technical understanding. Soft skills: Customer empathy, Decision making, Communicating with different teams, Structured thinking, Influence without authority.
Who does a Product Manager report to?
A Product Manager typically reports to the Head of Product, CTO or CEO.
What qualifications are required to become a Product Manager?
Bachelor's degree; technical or business background helpful, with 2-7 years in product, engineering, design or a related role.
A practical method for defining roles and responsibilities in your team - what to include, how to avoid gaps and overlaps, and a template you can use for every position.
A step-by-step guide to writing job descriptions - job title, summary, responsibilities, job specification and more - plus the difference between a JD and a job specification.