Piplhr
Technology & ProductJD · JS · KPIs

Product Manager Roles and Responsibilities

The Product Manager decides what the team builds and why. They understand customer problems, set priorities, define requirements, work closely with design and engineering to ship, and measure whether what shipped actually solved the problem.

Also known as: PM, Product Owner, Associate Product Manager

Build this role in Piplhr
Reports to
Head of Product, CTO or CEO
Department
Technology & Product
Experience
2-7 years in product, engineering, design or a related role
Work location
Office-based, hybrid or remote

Job Description (JD)

The responsibilities a Product Manager owns and the duties they perform.

Responsibilities

  1. 1Own the product roadmap and priorities
  2. 2Discover and validate customer problems
  3. 3Write clear requirements and acceptance criteria
  4. 4Work with design and engineering to deliver solutions
  5. 5Define and track success metrics for features
  6. 6Coordinate launches and enablement for sales and support
  7. 7Explain decisions and trade-offs to the people affected

Duties

Daily
  • Answer questions from engineering and design
  • Review customer feedback and support tickets
  • Track progress of in-flight work
Weekly
  • Run backlog refinement and sprint planning
  • Talk to customers or review user research
  • Review product metrics
  • Update leadership and teams on roadmap progress
Monthly
  • Review and adjust the roadmap
  • Plan launches with marketing, sales and support
  • Analyse results of recent releases

Job Specification (JS)

The job information and the skills this role needs.

Job information

Qualification
Bachelor's degree; technical or business background helpful
Experience
2-7 years in product, engineering, design or a related role
Work location
Office-based, hybrid or remote
Working hours
Full-time, typically 9 hours a day, 5-6 days a week
Shift
Day shift
Employment type
Full-time

Technical skills

  • Product discovery and user research
  • Writing requirements
  • Deciding what to build first
  • Product analytics
  • Basic technical understanding

Soft skills

  • Customer empathy
  • Decision making
  • Communicating with different teams
  • Structured thinking
  • Influence without authority

Tools used

  • Product analytics
  • Issue tracker and roadmap tool
  • Design collaboration tools
  • User research tools
  • Documentation platform

Career path

  1. Associate Product Manager
  2. Product Manager
  3. Senior Product Manager
  4. Group Product Manager
  5. Head of Product

KPI

How to measure whether a Product Manager is succeeding.

KPIWhat it measuresReview
Feature adoptionShare of target users using a released featureMonthly
Roadmap deliveryPlanned outcomes delivered in the quarterQuarterly
Retention or activationCore product health metric for the area ownedMonthly
Customer satisfactionFeedback score or support tickets for the areaMonthly

In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.

Product Manager FAQs

What does a Product Manager do?

The Product Manager decides what the team builds and why. They understand customer problems, set priorities, define requirements, work closely with design and engineering to ship, and measure whether what shipped actually solved the problem.

What are the main responsibilities of a Product Manager?

Key responsibilities include: own the product roadmap and priorities; discover and validate customer problems; write clear requirements and acceptance criteria; work with design and engineering to deliver solutions; define and track success metrics for features.

What skills does a Product Manager need?

Technical skills: Product discovery and user research, Writing requirements, Deciding what to build first, Product analytics, Basic technical understanding. Soft skills: Customer empathy, Decision making, Communicating with different teams, Structured thinking, Influence without authority.

Who does a Product Manager report to?

A Product Manager typically reports to the Head of Product, CTO or CEO.

What qualifications are required to become a Product Manager?

Bachelor's degree; technical or business background helpful, with 2-7 years in product, engineering, design or a related role.

Guides for defining roles

Give every Product Managera role they can run on their own.

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