The Sales Executive turns leads into customers. They contact prospects, understand what they need, present the right product or service, handle objections and close deals - while keeping the CRM accurate so the team always knows where every opportunity stands.
Also known as: Sales Associate, Sales Representative, Sales Officer
The responsibilities a Sales Executive owns and the duties they perform.
The job information and the skills this role needs.
How to measure whether a Sales Executive is succeeding.
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
The Sales Executive turns leads into customers. They contact prospects, understand what they need, present the right product or service, handle objections and close deals - while keeping the CRM accurate so the team always knows where every opportunity stands.
Key responsibilities include: achieve individual monthly sales targets; qualify leads using the agreed criteria; present products or services clearly and accurately; prepare quotations using approved pricing and discount limits; negotiate and close deals.
Technical skills: Product knowledge, CRM usage, Quotation preparation, Lead qualification, Sales presentations. Soft skills: Persuasive communication, Listening, Resilience, Negotiation, Self-motivation.
A Sales Executive typically reports to the Sales Manager.
Bachelor's degree preferred; relevant experience accepted, with 0-3 years in sales.
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