Business Development Executive Roles and Responsibilities
The Business Development Executive opens doors to new customers and markets. They research target companies, run outreach, book meetings and qualify opportunities, building the pipeline that the sales team converts into revenue.
Also known as: BDE, Business Development Associate, Inside Sales Executive
0-3 years in business development, inside sales or lead generation
Work location
Office-based, hybrid or remote
Job Description (JD)
The responsibilities a Business Development Executive owns and the duties they perform.
Responsibilities
1Generate qualified opportunities in target segments
2Build and maintain accurate prospect lists
3Write and run multi-channel outreach sequences
4Qualify prospects against the ideal customer profile
5Book meetings for the sales team and brief them
6Maintain CRM hygiene for every contact and activity
7Share market feedback with sales and marketing
Duties
Daily
Research target companies and decision makers
Run outreach by calls, email, LinkedIn and WhatsApp
Book discovery calls and meetings
Log outreach and responses in the CRM
Weekly
Review response rates and refine messaging
Hand qualified opportunities to sales with clear notes
Attend or follow up after events and webinars
Monthly
Report pipeline generated against target
Build new prospect lists for target segments
Job Specification (JS)
The job information and the skills this role needs.
Job information
Qualification
Bachelor's degree; MBA preferred for B2B roles
Experience
0-3 years in business development, inside sales or lead generation
Work location
Office-based, hybrid or remote
Working hours
Full-time, typically 9 hours a day, 5-6 days a week
Shift
Day shift; may align with target market time zones
Employment type
Full-time, with incentives
Technical skills
Prospect research
Cold calling and email outreach
LinkedIn prospecting
CRM usage
Lead qualification frameworks
Soft skills
Confidence
Persistence
Clear writing
Curiosity
Handling rejection
Tools used
CRM
LinkedIn Sales Navigator
Email sequencing tools
Phone
Prospect databases
Career path
BD Trainee
Business Development Executive
Senior BDE
Business Development Manager
Head of Business Development
KPI
How to measure whether a Business Development Executive is succeeding.
KPI
What it measures
Review
Qualified meetings booked
Meetings meeting qualification criteria
Weekly
Outreach activity
Calls, emails and messages sent
Daily
Response rate
Positive replies as a share of outreach
Weekly
Pipeline generated
Value of opportunities created
Monthly
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
Business Development Executive FAQs
What does a Business Development Executive do?
The Business Development Executive opens doors to new customers and markets. They research target companies, run outreach, book meetings and qualify opportunities, building the pipeline that the sales team converts into revenue.
What are the main responsibilities of a Business Development Executive?
Key responsibilities include: generate qualified opportunities in target segments; build and maintain accurate prospect lists; write and run multi-channel outreach sequences; qualify prospects against the ideal customer profile; book meetings for the sales team and brief them.
What skills does a Business Development Executive need?
A practical method for defining roles and responsibilities in your team - what to include, how to avoid gaps and overlaps, and a template you can use for every position.
A step-by-step guide to writing job descriptions - job title, summary, responsibilities, job specification and more - plus the difference between a JD and a job specification.