Piplhr
Sales & MarketingJD · JS · KPIs

Business Development Executive Roles and Responsibilities

The Business Development Executive opens doors to new customers and markets. They research target companies, run outreach, book meetings and qualify opportunities, building the pipeline that the sales team converts into revenue.

Also known as: BDE, Business Development Associate, Inside Sales Executive

Build this role in Piplhr
Reports to
Sales Manager or Business Development Manager
Department
Sales & Marketing
Experience
0-3 years in business development, inside sales or lead generation
Work location
Office-based, hybrid or remote

Job Description (JD)

The responsibilities a Business Development Executive owns and the duties they perform.

Responsibilities

  1. 1Generate qualified opportunities in target segments
  2. 2Build and maintain accurate prospect lists
  3. 3Write and run multi-channel outreach sequences
  4. 4Qualify prospects against the ideal customer profile
  5. 5Book meetings for the sales team and brief them
  6. 6Maintain CRM hygiene for every contact and activity
  7. 7Share market feedback with sales and marketing

Duties

Daily
  • Research target companies and decision makers
  • Run outreach by calls, email, LinkedIn and WhatsApp
  • Book discovery calls and meetings
  • Log outreach and responses in the CRM
Weekly
  • Review response rates and refine messaging
  • Hand qualified opportunities to sales with clear notes
  • Attend or follow up after events and webinars
Monthly
  • Report pipeline generated against target
  • Build new prospect lists for target segments

Job Specification (JS)

The job information and the skills this role needs.

Job information

Qualification
Bachelor's degree; MBA preferred for B2B roles
Experience
0-3 years in business development, inside sales or lead generation
Work location
Office-based, hybrid or remote
Working hours
Full-time, typically 9 hours a day, 5-6 days a week
Shift
Day shift; may align with target market time zones
Employment type
Full-time, with incentives

Technical skills

  • Prospect research
  • Cold calling and email outreach
  • LinkedIn prospecting
  • CRM usage
  • Lead qualification frameworks

Soft skills

  • Confidence
  • Persistence
  • Clear writing
  • Curiosity
  • Handling rejection

Tools used

  • CRM
  • LinkedIn Sales Navigator
  • Email sequencing tools
  • Phone
  • Prospect databases

Career path

  1. BD Trainee
  2. Business Development Executive
  3. Senior BDE
  4. Business Development Manager
  5. Head of Business Development

KPI

How to measure whether a Business Development Executive is succeeding.

KPIWhat it measuresReview
Qualified meetings bookedMeetings meeting qualification criteriaWeekly
Outreach activityCalls, emails and messages sentDaily
Response ratePositive replies as a share of outreachWeekly
Pipeline generatedValue of opportunities createdMonthly

In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.

Business Development Executive FAQs

What does a Business Development Executive do?

The Business Development Executive opens doors to new customers and markets. They research target companies, run outreach, book meetings and qualify opportunities, building the pipeline that the sales team converts into revenue.

What are the main responsibilities of a Business Development Executive?

Key responsibilities include: generate qualified opportunities in target segments; build and maintain accurate prospect lists; write and run multi-channel outreach sequences; qualify prospects against the ideal customer profile; book meetings for the sales team and brief them.

What skills does a Business Development Executive need?

Technical skills: Prospect research, Cold calling and email outreach, LinkedIn prospecting, CRM usage, Lead qualification frameworks. Soft skills: Confidence, Persistence, Clear writing, Curiosity, Handling rejection.

Who does a Business Development Executive report to?

A Business Development Executive typically reports to the Sales Manager or Business Development Manager.

What qualifications are required to become a Business Development Executive?

Bachelor's degree; MBA preferred for B2B roles, with 0-3 years in business development, inside sales or lead generation.

Guides for defining roles

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