The Sales Manager leads the sales team to hit revenue targets. They set targets, build the sales process, coach executives, manage key accounts and forecast accurately so the business can plan with confidence.
Also known as: Area Sales Manager, Sales Team Manager, Head of Sales
The responsibilities a Sales Manager owns and the duties they perform.
The job information and the skills this role needs.
How to measure whether a Sales Manager is succeeding.
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
The Sales Manager leads the sales team to hit revenue targets. They set targets, build the sales process, coach executives, manage key accounts and forecast accurately so the business can plan with confidence.
Key responsibilities include: deliver team revenue and margin targets; recruit, train and develop sales executives; define the sales process, stages and follow-up SOPs; set individual targets and incentive plans; forecast sales accurately.
Technical skills: Sales forecasting, Pipeline management, CRM reporting, Pricing and negotiation, Incentive design. Soft skills: Team leadership, Coaching, Motivation, Strategic thinking, Relationship management.
A Sales Manager typically reports to the General Manager, Sales Director or CEO.
Bachelor's degree; MBA in sales or marketing preferred, with 5-10 years in sales, with 2+ years leading a team.
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