The Digital Marketing Executive runs online campaigns that drive traffic, leads and sales. They manage paid ads, social media, email and basic SEO, track results closely and improve campaigns based on data.
Also known as: Performance Marketing Executive, Digital Marketing Specialist, Social Media Executive
The responsibilities a Digital Marketing Executive owns and the duties they perform.
The job information and the skills this role needs.
How to measure whether a Digital Marketing Executive is succeeding.
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
The Digital Marketing Executive runs online campaigns that drive traffic, leads and sales. They manage paid ads, social media, email and basic SEO, track results closely and improve campaigns based on data.
Key responsibilities include: plan, launch and improve paid campaigns on search and social platforms; manage social media calendars and community engagement; run email marketing campaigns; support SEO with on-page optimisation and content briefs; set up and maintain conversion tracking.
Technical skills: Google Ads and Meta Ads, Google Analytics, Social media management, Email marketing, On-page SEO basics. Soft skills: Analytical thinking, Attention to detail, Creativity, Curiosity, Time management.
A Digital Marketing Executive typically reports to the Marketing Manager.
Bachelor's degree; digital marketing certification preferred, with 1-4 years in digital marketing.
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