The Content Writer creates clear, useful written content that attracts and converts customers - blog articles, website pages, ad copy, emails, social posts and scripts. They research topics, write for both readers and search engines, and keep the brand voice consistent.
Also known as: Copywriter, Content Creator, Content Marketing Executive
The responsibilities a Content Writer owns and the duties they perform.
The job information and the skills this role needs.
How to measure whether a Content Writer is succeeding.
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
The Content Writer creates clear, useful written content that attracts and converts customers - blog articles, website pages, ad copy, emails, social posts and scripts. They research topics, write for both readers and search engines, and keep the brand voice consistent.
Key responsibilities include: write blog posts, web pages, emails and campaign copy; research topics thoroughly and check facts; apply SEO best practices to headings, structure and internal links; maintain a consistent brand voice and style; edit and proofread all content before publishing.
Technical skills: Long-form and short-form writing, SEO writing, Editing and proofreading, Content management systems, Keyword research basics. Soft skills: Curiosity, Clarity of thought, Accepting feedback, Deadline discipline, Empathy for readers.
A Content Writer typically reports to the Marketing Manager or Content Lead.
Bachelor's degree in English, journalism, communications or related field, with 1-4 years of professional writing.
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