The Marketing Manager plans and runs marketing that brings in qualified leads and builds the brand. They own the marketing plan and budget, lead content, digital and campaign work, and measure what actually drives revenue.
Also known as: Head of Marketing, Head of Growth, Brand Manager
The responsibilities a Marketing Manager owns and the duties they perform.
The job information and the skills this role needs.
How to measure whether a Marketing Manager is succeeding.
In Piplhr, KPIs become recurring daily and weekly reports that each person submits - see Reporting & KPI tracking.
The Marketing Manager plans and runs marketing that brings in qualified leads and builds the brand. They own the marketing plan and budget, lead content, digital and campaign work, and measure what actually drives revenue.
Key responsibilities include: build and execute the marketing strategy and plan; own the marketing budget and return on spend; generate qualified leads for sales; maintain brand positioning, messaging and guidelines; lead content, SEO, social media, paid and email marketing.
Technical skills: Marketing strategy and planning, Digital marketing channels, SEO and content marketing, Marketing analytics, Budget management. Soft skills: Creativity, Data-driven decision making, Leadership, Communication, Collaboration with sales.
A Marketing Manager typically reports to the CEO, General Manager or Marketing Director.
Bachelor's degree; MBA in marketing preferred, with 5-10 years in marketing, with 2+ years managing people or agencies.
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